Data Governance

Privacy & Cookie Policy

Last updated: October 2026 · Committed to operating in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller & Contact Information

Pace & Fuel ("we", "us", or "our") operates the website located at paceandfuel.com. We act as the Data Controller responsible for the processing of your personal information collected through this website.

If you have questions regarding this policy, our handling of your data, or wish to exercise your statutory rights, you can contact us directly:

Entity: Pace & Fuel

Primary Contact: [email protected]

Location: Leighton Buzzard, Bedfordshire, United Kingdom

2. What Information We Collect & Why

We believe in data minimization. We only collect the minimal personal information necessary to deliver interactive training tools and communications you explicitly request:

  • Email Address: Collected only when you voluntarily submit your address via our newsletter, race-day checklist, or training plan export forms.
  • Calculator & Training Parameters: Target race times, body weight, distance formats, and pacing inputs are processed client-side in your browser. Unless saved via URL parameters you choose to share, this data is not stored permanently on our servers.
  • Technical & Usage Data: Aggregate browser telemetry, page paths, and general geographic regions (country/city level) to analyze website health and load performance.

3. Third-Party Data Processors & Transfers

We engage vetted third-party service providers to support site infrastructure and communications. Each processor is contractually bound to process data strictly under our instructions and in compliance with UK GDPR standards:

Email Delivery: Brevo (Sendinblue)

When you opt-in to receiving fueling guides or training updates, your email address is processed and stored by Brevo. Brevo complies with European and UK data protection frameworks, operating under standard contractual clauses (SCCs) to ensure equivalent data safeguards.

Site Analytics: Cloudflare Web Analytics

We use privacy-first Cloudflare Web Analytics to measure site performance and visitor trends. This service is non-invasive, does not set persistent tracking cookies, does not collect personal identifiers, and does not perform cross-site fingerprinting.

Commercial Networks: Awin & Amazon Associates

Our site contains affiliate referral links. When you click an affiliate link to an external retailer (such as Amazon UK or an Awin retail merchant), a tracking cookie is placed on your browser by that third party to credit any purchase you make to Pace & Fuel. Please consult Amazon's and Awin's respective privacy notices for details on their cookie retention policies.

4. Data Retention Schedule

We retain personal information only for as long as necessary to fulfill the purposes for which it was gathered:

  • Mailing List Subscribers: Retained until you click "Unsubscribe" in any email footer or submit an erasure request.
  • Inactive Accounts: Email records showing zero engagement over a continuous 12-month period are automatically purged.
  • Client-Side LocalStorage: Calculator preferences stored in your browser's local cache remain on your physical device until you clear your browser cookies and storage.

5. Your Statutory Rights Under UK GDPR

Under the Data Protection Act 2018 and UK GDPR, you hold specific legal rights concerning your personal information:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal records.
  • Right to Erasure ("Right to be Forgotten"): Request that we delete your email address and associated data.
  • Right to Restrict or Object to Processing: Object to our use of your data for direct marketing communications.
  • Right to Data Portability: Request delivery of your data in a structured, machine-readable format.

To exercise any of these rights, contact us at [email protected]. We respond to all verified statutory requests within one calendar month at no charge.

6. Right to Lodge a Complaint with the Supervisory Authority

If you believe our processing of your personal data infringes data protection laws, or if you are dissatisfied with our response to a rights request, you have the statutory right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113 · Website: ico.org.uk